• 27.02.2012
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  • Bickov

Citroën – from Paris to Rome on a single gas tank

H Agency of Paris, which specializes in advertisements and visual marketing, has used a clever visual concept representing the stylish vehicle’s fuel efficiency. As the Citroën C3 driver is filling up his car with gas, the viewer is taken on a preview of the journey the driver is seemingly about to take. The artistic commercial mimics a gas meter counter as it flicks through four different spinning shots of the road ahead between Paris and Rome. While the Citroën C3 Paris-Rome commercial is a smart concept to begin with, it really emphasizes the company’s claim that the Citroen C3 e-HDi can go 1430 km — which is the approximate distance between the capitals of France and Italy — on a single tank of gas.