Most Interesting and Creative Ideas » Viral marketing

Nike Music Shoe

Bickov — Thu, 15 Apr 2010 07:33:45 +0000

This is a secret live performance that was held in Tokyo. Hifana is playing music with Nikes flexible running shoes, Nike Free Run+.

The Nike Free Run+ is absolutely a running shoe. Shoes sold at retail will NOT make music when bent or twisted.

Making of

Lights Off – The First Video Controlled by a Light Switch

Bickov — Thu, 25 Mar 2010 08:22:22 +0000

There are two storylines to this video – one dark and one light. Use the light switch on the top right hand corner of the video to jump between the two storylines.

Powerful things do happen in the dark. Earth Hour empowers us all to be heroes by uniting to turn off our lights for one hour in a call to action on climate change.

BMW S1000 RR. XXXL experiment

Bickov — Tue, 09 Mar 2010 08:12:36 +0000

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help in our XXXL-experiment? Don’t try this at home with your dishes. Or your mom’s ones.

Respir Active nasal strips: Night concert

Bickov — Sun, 06 Dec 2009 13:04:33 +0000

Advertising Agency: Grey Budapest, Hungary

A viral film for Respir Active (aka Breathe Right) nasal strips that can be used against snoring.
Simple, funny, absurd, low budget.

via Adsoftheworld

Daffy’s in Ziegfeld Theatre

Bickov — Thu, 29 Oct 2009 07:51:31 +0000

From the New York Times: “The discount retail chain Daffy’s staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance.”

Brand: Daffy’s
Advertising Agency: Johannes Leonardo, New York
Director-marketing at Daffy’s: Will Bracker

Bensons for Beds: Mattress Dominoes World Record Attempt

Bickov — Tue, 01 Sep 2009 12:32:52 +0000