A simple, yet really mind captive commercial by McCann Oslo has been created for Norwegian Widerøe Airlines. The idea concept involves two people: a cute child and an old, but lively man. Continue reading … Granpa’s Magic Trick
A new exceptionally original commercial from Old Spice came out recently taking none less than 3.3 millions views in a week. This is the first time Old Spice has worked with Vimeo on a marketing campaign. Continue reading … Old Spice Muscle Music
For the Galaxy Y Duos smartphone presentation Samsung in Portugal held a light show on a human face, using a popular advertising technique of 3D-mapping on an unusual surface. The advertising images were projected directly on the actor, with a pretty stunning result.
This specific video is a story about a father who opens a Gmail account and uses the web to communicate with his daughter from birth into the future. A father stores notes, videos and pictures of his daughter’s milestone moments: her birth, her brother’s birth, ballet lessons, and a face plant on a snowboard – on Gmail. All this is done over a piano and violin music score by Ingrid Michaelson, which would soften any heart.
H Agency of Paris, which specializes in advertisements and visual marketing, has used a clever visual concept representing the stylish vehicle’s fuel efficiency. As the Citroën C3 driver is filling up his car with gas, the viewer is taken on a preview of the journey the driver is seemingly about to take. The artistic commercial mimics a gas meter counter as it flicks through four different spinning shots of the road ahead between Paris and Rome. While the Citroën C3 Paris-Rome commercial is a smart concept to begin with, it really emphasizes the company’s claim that the Citroen C3 e-HDi can go 1430 km — which is the approximate distance between the capitals of France and Italy — on a single tank of gas.
A new music video from OK Go, made in partnership with Chevrolet, released as an advertisement for Super Bowl XLVI, features the band “performing” the song by driving a Chevrolet Aveo, outfitted with retractable pneumatic arms designed to play the instruments, through a rally car course, striking musical instruments on the sides of the course, so it looked like the car is playing the music. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles, where the filming took place. The whole scene took four months of preparation and four days of shooting.
Tempo found a way to sell their products better. How about telling a story of a persons life through moments you need Tempo the most: is it a date, a runny nose or lunch. Publicis made it simple – blue ink pen and a lot of napkins and great images to make a napkin cartoon. It original and touching.