This is a video that embodies a challenging and superb idea, directed by Us and produced by Liz Kessler, labelled the new music video for Benga’s track ‘I Will Never Change’. To bring the astonishing idea to life, first of all, the number of records per second against the frame rate had to be calculated. This stop motion video employs the use of 960 pieces of vinyl to create a straightforward and creative way to let the music speak for itself and create a mirrored image of the digital waveform. Each record had to be individually cut to a specific size, hand labelled, hand numbered and then finally polished.
According to the authors, this process alone took seven full working days. To animate the wave form, they have built it and then carefully removed each individual record. Once the sculpture was finally built, the animation process took about 30 hours. You might say, that the final video came out great and features some incredible animation. See for yourself.