• 18.02.2013
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  • Bickov

Escalade

Birdo Studio from Brazil created an interesting animation on a topical issue – environmental protection. The video is called Escalade, which is Portuguese for “rise”, was one of the winners of Brazil’s Cine Ambiente competition in 2011. This competition involved quite a lot of videos that stressed the importance of environmental protection. The animated video itself lasts for fifteen minutes and shows the history of an island built of cubes, and its residents, all of whom wanted to build a higher cube-pyramid or Rise (“Escalade”) above everyone else absent conscious regarding the environment around them.

This is a great animated video, simply and lucidly explaining how human superfluous ambition, excessive consumption and jealousy erode the whole planet and society in it.