• 03.09.2012
  • Comments Off
  • Bickov

Old Spice Muscle Music

A new exceptionally original commercial from Old Spice came out recently taking none less than 3.3 millions views in a week. This is the first time Old Spice has worked with Vimeo on a marketing campaign.

To cut it short, the content is as follows: sensors are hooked up to a man’s body, and when flexing his muscles, music is created from the attached, improvised instruments. Furthemore, the man’s yelling strange phrases like “GIMME A HAT!” and “SAUSAGES!” during the performance.

Watch the whole advertisement and you will see how the whole screen then turns into a recordable player, so you can get the chance to play too, using your keyboard and create your own piece of music to share with others.

The creativity and performance surely worth of attention of marketing professionals, creative agencies and most certainly – us users.