A simple, yet really mind captive commercial by McCann Oslo has been created for Norwegian Widerøe Airlines. The idea concept involves two people: a cute child and an old, but lively man.
The story of a little boy, who is astonished by his grandpa’s magic trick, begging to see it again and again, warm and emotional communication with the old and the new, adding beautiful music on top, makes this commercial truly marvellous. As we see through the video, grandpa’s secret is not an act of magic, but, nonetheless underlines Widerøe quality.
The new tagline is eloquently put at the ned of the commercial “Hele Norge. Hele tiden”, which is Norwegian for “All over Norway. All the time”. A simple, but fun and effective advertisement.