A bright and original New Year’s creativity brought to you by VVL BBDO. Millions of Tweets are sent around the holidays, especially on New Year’s Eve. Bearing this in mind, a Belgian agency VVL BBDO decided to bring the wishes together and turn them into music. Wanting to start 2012 on a high note, the agency created a campaign to unite people all over the world. If you allegedly combine “tweets” and “wishes”, “Best Wishes!” New Year greeting becomes “Best Tweeshes!”. #Tweeshes! for short and simple.
Best Tweeshes were user generated messages that ended with the hashtag #tweeshes. Anyone sending a new year’s message ending in the hashtag would automatically contribute toward a crowd sourced musical piece based on their location across the globe.
The creative part is that it is not just a popular hashtag. Each new message with this hashtag was designated on the map and assigned a different musical note. Thus, altogether acting as a music track! As a result everyone’s wishes (or tweeshes) formed a unique melodic composition.