The Giant Coin Effect

When you take a toy car for small children you suddenly understand how big you are and how small the car is. Now take a simple 50 cent coin and imagine how big it is for an ant or a worm, maybe even for a mouse. The design studio Skrekkøgle from Norway just found out that not only small objects look small but also the big ones if you just try a little.

Bike-Coin-Small-Big

The project called “Big Money” is all about large objects shot as miniatures using a giant coin and tilt-shift effect. So what they did is they did made a giant 20:1 replica of a 50 cent Euro coin making the objects look like tiny toy replicas. And they really look like ones.
Car-Small-Big-Little

Here you see the giant coin. And you don’t even need any zoom or special effects. It’s all about the proportions and the idea itself.

Coin-Large-Giant