• 03.08.2011
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iPad Head Girl

You don’t see a lot of four squared heads walking around. Especially when the head is digital. How can we call these people? Homo Sapiens? Homo Apple or maybe iFemales? This one is a real Apple cyborg. iPad Head Girl walks around Bryant Park in New York City. The good thing about all that is that you can communicate from different angles with her, well see at least.

At first the local people didn’t understand the iFemale presence. Only few try to look closer. And only the chosen one dared to touch the iFace of the iFemale. As a result the new Cosmopolitan magazine for men revealed. A great example of creative viral marketing. Probably the possibilities of the iPad for advertisers are with no borders. You just have to see where to start.