Music Experiment From Craftsman Tools


What you are watching is built entirely from the sounds of Craftsman tools mixed and edited by Kutiman. No musical instruments were used.

New work from Young & Rubicam Chicago for Craftsman tools.
Inspired by the sounds of the Craftsman tools, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools. No musical instruments were used!

Agency: Young & Rubicam Chicago
Client: Craftsman
CCO: Ken Erke
Copywriter: Brad Harvey
Art Director: Ryan Boblett
Director of Integrated Production: Brian Smego
Producer: Luke Rzewnicki
Director: Alex Fendrich
Production Company: Capgun Collective
Editor/Sound Designer: Kutiman