What you are watching is built entirely from the sounds of Craftsman tools mixed and edited by Kutiman. No musical instruments were used.
New work from Young & Rubicam Chicago for Craftsman tools.
Inspired by the sounds of the Craftsman tools, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools. No musical instruments were used!
Agency: Young & Rubicam Chicago
CCO: Ken Erke
Copywriter: Brad Harvey
Art Director: Ryan Boblett
Director of Integrated Production: Brian Smego
Producer: Luke Rzewnicki
Director: Alex Fendrich
Production Company: Capgun Collective
Editor/Sound Designer: Kutiman