Santec Video Surveillance

Gas Station

ATM

Santec is one of the leading companies for video security systems. With the help of security cameras banks, gas stations, private houses etc. can identify people who try to do something illegal. Once a thief is in the focus of a video camera theres barely a chance not to be identified by the police. In other words: There is no way to escape. To show this fact in a surprising way, we made spots in which the delinquents literally cant escape the cameras picture they are in. The pictures frame functions as an invisible wall that is impossible to overcome by the thief. So once he enters the picture, he cant escape anymore.

Type of Entry: Product & Service
Category: Home Appliances & Furnishings
Title: GAS STATION
Advertiser/Client: SANYO VIDEO VERTRIEB
Product/Service: SANTEC VIDEO SURVEILLANCE
Entrant Company: SERVICEPLAN Hamburg, GERMANY
Advertising Agency: SERVICEPLAN Hamburg, GERMANY
Creative Credits
Chief Creative Officer: Alexander Schill
Executive Creative Director: Alexander Schill
Creative Director: Axel Thomsen
Copywriter: Rudy Novotny
Production Company: COBBLESTONE HAMBURG FILMPRODUKTION, GERMANY
Director: Pekka Hara
Producer: Pieter Lony/Ulla Vogel/Daniel Mittwede
Sound Design/Arrangement: Tuomas Seppänen, Humina
Art Director: Till Diestel
Other Credits: Online agency: Plan.net
Details
Brief Explanation:
The goal was too show all opportunities of video control systems in an surprising and entertaining way. The strategy was to show, how impossible it is to escape, once you’re caught by a security-camera.