And few have The Imigination to see beyong them. BMW. Defining Innovation.
Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled “Kinetic Sculptures” forms part of a broader campaign which serves to highlight BMW’s market leadership in the fields of technology and innovation.
Theo Jansen is the Dutch creator of what he calls “Kinetic Sculptures,” where nature and technology meet. Essentially these sculptures are robots powered by the wind only.