• 13.10.2009
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Häagen-Dazs Ice-Cream: Melt Together

Filmed in Kiev with the Ukrainian National Ballet and set to the delicate sounds ‘Open Up Your Door’ by singer/songwriter Richard Hawley. The ad features a young couple sitting quietly in the rafters of a concert hall watching a performance of Swan Lake, performed by members of the Ukrainian National Ballet. The couple seal their tender moment by sharing a pot of Häagen-Dazs.

Project name: Melt Together
Client: Abigail Marr, Senior Brand Manager
Agency: TBWA London
Brief: Return Häagen-Dazs to its iconic status as the intimate adult ice cream
Writer: Graham Cappi
Art director: James Gillham
Planner: Kate Reading/Tom Morton
Production company: Independent
Director: Phillipe André
Music: STREAM\Music

The making of Melt Together