• 29.10.2009
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Daffy’s in Ziegfeld Theatre

From the New York Times: “The discount retail chain Daffy’s staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance.”

Brand: Daffy’s
Advertising Agency: Johannes Leonardo, New York
Director-marketing at Daffy’s: Will Bracker