Saab – Change Perspective

Saab Automobile AB and Lowe Brindfors has just launched their latest tv commercial featuring the Saab 9-3x. This new TV ad is called “changing perspective”, complete with a soundtrack from Swedish Singer Asha Ali called “Time Is Now”. Continue your experience on interactive website.

Saab Automobile AB has just launched their latest tv commercial featuring the Saab 9-3x. This new TV ad is called “changing perspective”, complete with a soundtrack from Swedish Singer Asha Ali called “Time Is Now”

Website chapter: Intro

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Website chapter: Driving

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Website chapter: Safety

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Website chapter: Fuel

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Website chapter: Heritage

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Website chapter: Power

saab-change-perspective-powerAgency: Lowe Brindfors Stockholm
Advertiser: Saab
Project name: Change Perspectives
Creative Type: Television
Client: Annika Priou, Marketing Communications Director, SAAB Automobile.
Agency: Lowe Brindfors, Stockholm
Copywriters: Martin Bartholf and Henrik Haeger
Art directors: Rickard Villard, Patrik Westerdahl, Carl-August Savgård, Michael Fox and Richard Grönlund
Planning director: Bjarte Eide
Production company: Acne film & Acne Digital, Stockholm
Director of photography: Jo Eken Torp
Photographer: Adrian Bur