A British fashion guru – Paul Smith and Evian redefined the meaning of designer water. The producer of mineral water from the French Alps has recruited a British fun-loving and joyful designer Paul Smith to create several limited edition bottles.
The new exclusive water bottle is designed with a happy and colourful theme with curvy stripes to gracefully stress the quality of the pure natural mineral water from the French Alps.
Paul Smith pointed out that if you are following what other designers are doing, you are already reading yesterday’s newspapers.
Needless to say that it is a clever strategy to start re-branding the company’s image to a younger and more vibrant one. The new bottle is probably too expensive, but it is completely environment-friendly and, nonetheless, that is what you pay for good tasting designer water!