Optus Whale Song: When it comes to communication, anything is possible

What would happen if you could write a love song for a whale? And orchestra went out into the ocean to play it?

The campaign is online, providing an opportunity to interact with a virtual humpback whale, information on the science and music behind the commercial, interviews with key staff from the project, a screen saver and ringtones (piano soundtrack and whale sounds).

Optus Whale Song Orchestra


The Whale Song campaign was created in conjunction with advertising agency M&C Saatchi, Sydney, by executive creative director/copywriter Ben Walsh, creative group head/art director Paul Carpenter, copywriter Andy Fleming, agency producers Jenny Lee-Archer, Rod James and Loren August. Filming was shot by director David Denneen via Film Graphics, Sydney, with producer Anna Fawcett. Music was composed by Noise creative director Bruce Heald.

For more information: Optus, The Inspiration Room