What would happen if you could write a love song for a whale? And orchestra went out into the ocean to play it?
The campaign is online, providing an opportunity to interact with a virtual humpback whale, information on the science and music behind the commercial, interviews with key staff from the project, a screen saver and ringtones (piano soundtrack and whale sounds).
The Whale Song campaign was created in conjunction with advertising agency M&C Saatchi, Sydney, by executive creative director/copywriter Ben Walsh, creative group head/art director Paul Carpenter, copywriter Andy Fleming, agency producers Jenny Lee-Archer, Rod James and Loren August. Filming was shot by director David Denneen via Film Graphics, Sydney, with producer Anna Fawcett. Music was composed by Noise creative director Bruce Heald.